Email marketing
Plan: Premium add-on (off by default) · Where: Messages in the sidebar; setup in Settings → Marketing · Who uses it: admins/managers with the marketing permission · Gate:
module_marketing
Stay in front of your customers with email — promotions, reminders, and re-booking nudges. Build reusable templates, send campaigns, and watch open rates to see what's working.
What you can do
- Compose and send email messages to your customers.
- Save reusable templates for the things you send often.
- See recent sends with open rates.
- Set your sender identity — the From name, From address, and logo recipients see.
Template kinds
Woofpos templates come in three flavors so they're easy to organize:
| Kind | Use it for |
|---|---|
| Promotional | Offers, seasonal specials, new services |
| Appointment reminder | Nudges ahead of an upcoming visit |
| Vaccine reminder | Prompts when vaccinations are due |
How to set up your sender identity
- Go to Settings → Marketing.
- Under Sender identity, set:
- From name — the display name in inboxes (e.g., "Sparky's Spa").
- From email — your support/sending address.
- Logo URL — the logo shown in your emails.
- Save.
How to send a message
- Open Messages.
- Click Create a new message.
- Choose or build the content (start from a template to save time).
- Send. The message appears under Recent sends, where you can track its open rate.
Tips & best practices
- Templatize the repeats. Build your promo, reminder, and vaccine templates once and reuse them — consistency and speed.
- Set sender identity before your first send. A recognizable From name and logo lift opens and keep you out of spam.
- Watch open rates to learn which subject lines and offers land, then double down.
- Mind the cadence. A few well-timed, relevant emails beat a flood — protect your sender reputation.
Related
- Owners (customer records) — your audience lives here
- Notifications & alerts — transactional emails (booking, reschedule) vs. marketing campaigns
- Settings & branding — the brand your emails carry
🎬 Video walkthrough (60–90s)
Title: Bring customers back — email marketing Length: ~80s
[Open on the Messages page.]
"Quiet week on the books? Email marketing helps you fill it.
[Go to Settings → Marketing, Sender identity.] First, set your sender identity once — your From name, your address, your logo — so customers recognize you and you land in the inbox, not spam.
[Show the three template kinds.] Then build templates for the things you send all the time: a promotional offer, an appointment reminder, a vaccine reminder. Make them once, reuse them forever.
[Click Create a new message, start from a template.] Sending is quick — start from a template, tweak it, and send.
[Show Recent sends with open rates.] Every send shows up here with its open rate, so you can see exactly what's landing and do more of it.
Promotions, reminders, re-books — that's how you turn one-time grooms into regulars."